The LBC offers unique interdisciplinary medical-diagnostic services for patients, general practitioners and clinics. Therefore, the handling of sensitive data is part of our daily routine. For this reason, compliance with data protection laws and thus the protection of your personal data is important to us. We would like to explain below, what data we collect when you use the LBC website and what we do to protect your data.
1. Which data we process, how long and for what purpose
1.1 Informative use of the website
Scope of processing. If you use our website for information purposes only, i.e. do not provide us with any other information, we only collect the personal data that your browser transmits to our server. When you visit our website, we collect the following data: IP address, date and time of the request, time zone difference to Greenwich Mean Time (GMT), content of the request (specific page), access status/HTTP status code, amount of data transmitted in each case, website from which the request comes, browser, operating system and its interface, language and version of the browser software.
Purpose and legal basis. The purpose of the processing is to make it technically possible to access the website and to guarantee stability and security. The legal basis of the processing is the protection of our legitimate interests. Our legitimate interest in data processing are given due to the afore mentioned purposes.
Duration of storage. The data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected. In the case of the collection of data for the provision of technical purposes of the website, this is the case when the respective session has ended. We store IP addresses for seven days to track abuse.
1.2 Contact Form
Purpose and legal basis. The data will only be processed for the purpose of processing your request. Your consent is the legal basis for the processing of the data. The data transmitted to us by e-mail will be processed based on our legitimate interest. If you contact us with the aim of concluding a contract, the processing is necessary to carry out pre-contractual measures.
Duration of storage. The data referred to in this subparagraph will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected. This is the case when the respective contact is finished. The contact ends when your request has been settled, e.g. by answering your questions.
Scope of processing. If you register for our newsletter, we will only need your email address, first and last name. All other details are optional. You will initially receive an email with a link, which you need to click on to confirm that you would like to receive the newsletter. This will prevent someone from fraudulently ordering the newsletter in your name. Once you have agreed to this, we will then analyse how you use our newsletter; then we will evaluate when you opened the newsletter, with what browser and what location; and what content you were interested in.
Purpose and legal basis. Your data is used for the sole purpose of sending our newsletter and is stored and used for customer service in order to contact you individually (if legally permissible) – possibly after researching further data – to make you offers and clarify your need for our services. Your user activity is analysed in order to improve our services. We store your registration for the newsletter, if necessary your consent to the usage analysis, and your confirmation of the registration in order to provide evidence that you have actually registered. The legal basis is therefore your consent. As far as the proof of consent and the addressing of interested parties is concerned, our legitimate interest constitutes the legal basis. In this respect, a legitimate interest is the defence against unauthorised legal claims and the promotion of our sales activities.
Duration of data retention. For the purpose of sending the newsletter, we will store your data until the revocation of your consent or until the final discontinuation of the newsletter. For purposes of caring for prospects, we will delete your data as soon as you object to its use or after five years have elapsed since you last expressed your interest; and for the purpose of demonstrating your consent: up to three years after the last newsletter was sent to you. If you do not confirm your newsletter registration, we will delete your data after 24 hours.
1.4 Downloading informational material
If you wish to download content from our site, section 1.1 applies accordingly.
Duration of storage. Cookies are stored on your computer. You can see the duration of the storage in the overview in the cookie settings of your browser. By changing the settings in your browser, you can prevent or restrict the transmission of cookies. Cookies that have already been saved can be deleted at any time. This can also be done automatically, e.g. when you close your browser. If cookies are deactivated for our website, it may no longer be possible to use all functions of the website in full.
1.6 Google Analytics (soon to be: Google Marketing Platform)
Purpose and legal basis. Google will use the data on our behalf to analyse the use of our website and to compile reports on usage for us. If necessary, the data will also be used to provide paid services to us. Your consent is the legal basis for the use of Google Analytics.
Duration of data retention. The data (i.e. the data associated with the cookies, user IDs or promotional IDs and the data itself) is automatically deleted after 14 months.
Recipient/transferral to third countries. Google Inc. in the USA is the recipient of the data. Once the European Commission for the USA assumes that there is an inadequate level of data protection, this is established for Google Inc. on the basis of the EU-US Privacy Shield.
Special rights of those affected: you can stop Google Analytics’ tracking at any time by clicking on the opt-out option below. In this case, an opt-out cookie will be used on your account. This will cause Google Analytics to stop collecting session data from this point in time. Opt-out: Deactivate Google Analytics
In addition, you can permanently prevent the collection of your data by installing the following browser plug-in: https://tools.google.com/dlpage/gaoptout?hl=de. You can find more information on how to handle user data with Google Analytics in the Google data privacy statement: https://support.google.com/analytics/answer/6004245?hl=de
1.7 Facebook pixels
By using the Facebook Pixel on our site, a direct link between your browser and a Facebook server is made. Facebook thus receives the opportunity to assign the website visit to your Facebook user account, as long as you are logged in to Facebook. Even if you do not have a user account on Facebook, Facebook may draw conclusions on your browsing habits and interests based on an anonymous IP address. See the web address https://www.facebook.com/about/privacy/ for more information on how Facebook handles your data. By using the Facebook Pixel, we do not receive any private user data from Facebook and can only advertise anonymously on the basis of target group segments to a group of former website visitors and not to a directly numbered individual person. You can edit your advertising preferences for Facebook ads by following this link: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.
2. Data Subject Rights
Your rights as a person concerned are fully guaranteed by us. In the following, we briefly explain which rights these are:
2.1 Advertising Objection
You can object to the use of your data for advertising purposes at any time with effect for the future.
2.2 Revocation of Consent
You may also withdraw your consent to the processing of personal data at any time with effect for the future.
2.3 Other Rights
If we process personal data about you, you have – under the respective statutory conditions regarding the personal data relating to you – the right to
- information, correction or deletion, as well as to
- restriction of processing, opposition to processing and data transferability.
You also have the right to complain to a data protection supervisory authority about our processing of your personal data by us, for example to the supervisory authority responsible for us, the State Commissioner for Data Protection Niedersachsen.
In cases where you send us personal data, LBC offers you the possibility to transmit the information in encrypted form. This encryption protects the confidentiality of the data exchange between you and our web server and helps to prevent misuse of the data, e.g. by eavesdropping. We use SSL (Secure Socket Layer) as encryption technology. This is a recognized and widespread technique.
The person responsible within the meaning of the General Data Protection Regulation (GDPR) is:
Liquid Biopsy Center GmbH
Nikolausberger Weg 22
Phone: +49 800 5478432
Fax: +49 800 5246779
If you have questions about data protection please contact our data protection officer Dr. Ralf Glaubitz.
We will process your requests immediately and inform you of the measures we have taken.